reach and presence
The cycle of life
For elements within an ecosystem to flourish, they must dwell in the most natural and nourishing of habitats. Moreover, for a brand to grow, flourish and perhaps even multiply, it must be accessible, mobile and desirable. In a brand ecosystem, reach and presence create brand vigour and brand vigour ensures that the brand’s life cycle has powerful momentum.
Products & services:
Market segmentation
We conduct market segment studies that help us to determine if and how a market can be usefully segmented for strategic purposes. We extract information using a variety of tools and data to ensure that your market segmentation is accurate, relevant and intelligent. Not only can we can accurately describe shopper behaviour by LSM group by analysing store data, we are also able to provide needs-based segmentation by understanding the conscious and unconscious needs of the consumer.
Channel & outlet architecture
Channel and outlet architectures are complex and require more thought than a ‘one size fits all’ approach. We advise manufacturers on where to merchandise particular brands and how to customise marketing mix elements for each unique channel. Moreover, based on store data of shopper behaviour, we consult on the optimal channel and outlet architecture for a brand so as to optimise sales and preserve brand equity.
Category planning & management
We offer a full range of category management services and solutions. We are also suppliers of the JDA portfolio of category / space management software solutions and offer training, support and customised implementation services for the products.
These services are ideal for:
- Manufacturers of FMCG goods who need their products to be presented to consumers in an optimal manner
- Retailers who need expertise and support in designing store layouts, product range and assortment services
- Manufacturers and Retailers who need leading edge category management software solutions
- Organisations who need product image created and planograms developed
- Organisations that require consulting services regarding global category management best practice
Shelf health optimisation
Is it readily available and does it make a positive impact on the consumer? Optimising shelf health ensures that shoppers do not switch brands due to lack of availability or visibility of product, allows manufacturers and marketers to plan effectively based on demand data and builds brand equity at the critical point of purchase. Shelf health is achieved by data-based assortment, space and floor planning, auditing the consistent execution of on-shelf brand objectives and measuring shelf fill, on shelf availability and forward share.